A huge majority of law firms only rely on word-of-mouth advertising and marketing.
Law firms that fail to have an online presence through a website and a general marketing plan are missing out on a big percentage of possible clients.
Does your law firm have a marketing strategy? If not, today is the perfect day to start.
Here are some of the top strategies that work when marketing for law firm.
Design a Great Law Firm Website
As a law firm, you need to have a great website that flows smoothly from page to page. You need to have your contact information listed at the top of the home page, as well as a designated “Contact” page.
Be sure to include all the services you offer, as well as the areas of law you specialize in. Include examples of cases you have represented, whether its burn injuries, workers’ compensation, or trucking accidents. Be specific!
It is also very useful to include any customer references or testimonials on a separate page. This can help to build trust and credibility with potential clients.
Consider PPC Advertising
Try out some law firm PPC. PPC stands for pay-per-click advertising and it can be one of your most effective tools in your toolbox. Each time someone clicks on your ad, you get charged by the search engine or platform.
However, this is significantly more effective than regular online advertising. With regular advertising, you can never know for sure how many people are engaging with your ads or even seeing your ads.
With PPC, you know exactly how many people are clicking on and engaging with your ad. Plus, you only pay when someone is interested enough to click on your ad, making it very cost-effective.
PPC marketing for law firms can help elevate your organization above your competition and help get you more relevant and useful leads.
Do Some Online PR
Last but not least, try to engage in some good old-fashioned public relations tactics, but in the online world. Social media marketing for law firms is a great way to build your brand and get your law firm’s name out in front of people.
Guest post on different legal blogs, go on podcasts to speak on legal issues, and actively engage on social media and share relevant posts.
Looking for More Tips on Marketing for Law Firms?
Creating a marketing plan for a law firm can be tedious and difficult, as you want to make sure you get it right. Online marketing for law firms should be a priority as you seek to increase your client base and build more credible leads.
With these tips mentioned above, you should have a great starting place for your marketing strategy.
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