Growing the Gram: How to Increase Your Instagram Following

We all know the important role social media plays in our lives. Of course, as a business owner or entrepreneur, it’s even more important. Your posts aren’t just about sharing your life or getting likes, they directly affect your livelihood. 

A thriving Instagram account can significantly generate more leads and help you make more sales. The question is how to increase your Instagram following. More specifically, you need to know how to increase followers on Instagram without following people back. 

We’re here to illuminate the ways of the Gram. Keep reading for a quick guide on how to increase Instagram followers. 

Learn More About Your Target Audience

First, as in any marketing practice, it helps if you know more about your target market. What demographics of consumers are most likely to buy your products or invest in your services?

When you answer this question, you can gain valuable insight into streamlining your marketing plan. By honing in on the personalities, likes, dislikes, interests, and ideals of your target audience, you can learn how to create content designed specifically for them.

Create Valuable Content

Now that you know more about your audience, we can talk about how to increase your Instagram following. The best way to organically gain more followers is by posting high-quality content that offers the user something of value. 

Depending on your brand and your audience, this can mean several things. For example, valuable content might be:

• Educational/informative
• Instructive
• Motivational 
• Entertaining
• Inspiring
• Thought-provoking
• Sensational
• Etc.

The more engaging your content is, the more captivated your audience will be. Naturally, this will lead to more users hitting the “follow” button. 

Promote Your Instagram Account on Other Platforms

We mentioned earlier that you need to know how to get followers on Instagram without following people back. If you try to get a bunch of followers by following other users first, you’re going to end up with thousands and thousands of people on your feed. This also sends a transparent message to people about your tactics and discredits your profile. 

Instead, use your website, email campaigns, and other social media profiles to drive traffic to your Instagram page. Make it easy for them by providing one-click buttons that will send them right to your profile. There, they will be able to check out your page and follow your profile.

Find the Best Hashtags for Each Post

Next, learning how to increase your Instagram following also requires an investment of time. For example, don’t copy and paste your hashtags.

While this tactic would definitely make your life easier, it’s also a common tactic used by Instagram bots or AI. This is a red flag to the Instagram algorithm, for which you will be punished. 

If you use the same hashtags for each post, in the same order, you’re not going to get the visibility you want. Instead, change things up for each post. Yes, customizing all of your hashtags will take more time, but it will be worth it. 

Use hashtags that have tens of thousands of occurrences. While you can use hashtags that have millions of occurrences, don’t rely too heavily on them. If you only use these prolific hashtags, your posts will be lost in an ocean of identical hashtags. 

Do You Know How to Increase Your Instagram Following?

Learning how to increase your Instagram following is essential if you want your business to thrive. Remember, success won’t come overnight. However, implementing the tips listed above will get you started in the right direction. 

And if you’re looking for more social media or marketing tips, don’t go anywhere. Before you go, browse through some of our other blog articles to find more helpful information.