Did you know that by 2023 it is estimated that US e-commerce will reach the value of $740 billion per year? This makes online shopping a big business, that is only going to grow. But do you know how to get those customers to your online business?
Luckily, it is much easier than you may think. Read on as we discuss how you can attract customers online.
Attract Customers by Improving Your Online Presence
There are two ways to increase your online presence. These are through organic traffic, social media, and advertising. You should aim to get a healthy mix of all three.
Start with organic traffic, optimizing your website, and building backlinks. Make sure you have a regular social media posting schedule. Finally, you can find more info. about advertising online here.
Have a Sale
A sale needs to be a well-planned marketing strategy. You want to use it to attract new customers to your blog and gaining their loyalty while avoiding quick deal-hunters. You should only hold sales very sporadically.
Select a product or two that would have a niche audience, targeting people who are interested in your field. Once you have done this, work out how much discount you can offer while maintaining a profit. Then advertise on social media!
Write Blog Content
It is a long-term strategy, but once the ball gets rolling with blog content, it will pay big time. This is because blog content can be shared on social media and appear through search engines. This brings traffic that is free and high quality.
All you need to do is create interesting and engaging articles based on the theme of your website. You could create how-to guides, answer questions and problems or provide interesting facts.
Give Something New
Offering a new product or service is a great way to refresh your digital marketing strategy and grow your audience. It gives you something new to talk about and, in doing so, puts you in front of a whole new audience.
The product or service does not even have to be brand-new. You may repurpose an old product or have new pricing. It may even be something that has just come back into stock.
Get Partnerships
Partnering with a similar company allows both of you to grow together. For example, you may have a business lawyer who puts your accountancy firm on their website, sending traffic. In fact, there are more ways to partner with businesses than ever.
Affiliate schemes are the most popular. Other people advertise your product, taking a small cut once they sell it. You can also consider the burgeoning world of influencer marketing.
Form a Plan
All of these strategies to attract customers should be part of a long-term plan. They need to be something instilled into your work ethic, not just a short-term solution. By following them you are sure to increase leads and traffic.
If you found this blog helpful, we have many more. With everything from online marketing to finance, we can help your business grow in the digital economy!